Yash Raj, SEO specialist
Rank higher, convert more, track every lead.
Two years of hands-on SEO for 8+ brands across India, Dubai, the UK and Turkey. I also run Google & Meta Ads, build on Shopify, set up conversion tracking and create WhatsApp flows in AiSensy, so your whole funnel stays in one pair of hands.
Years hands-on, intern to independent
Brands grown across four countries
Leads generated from search and ads
Average return on ad spend
Ad budget managed on Google and Meta
I started as an SEO intern in 2024. Two years later I run SEO, Google and Meta Ads, Shopify builds and conversion tracking for brands on my own, and I've guided interns along the way. I like work where the result shows up in the numbers.
SEOCzar SEO intern
Off-page foundations: backlinks, guest posts, directory and local citations.
Your Reputations Consulting SEO executive
SEO for healthcare and e-commerce brands: Faridabad Eye Care Centre, Nivok Hospital and Valency Agro.
Rank Revenue SEO executive
International clients in Dubai, the UK and Turkey, plus Deeva, Capture A Trip and Pets Can Fly. Led technical SEO and guided interns.
Special You Current
End-to-end ownership: SEO, Google and Meta Ads, Shopify development, conversion tracking and WhatsApp flows in AiSensy.
SEO that covers every layer of your site.
From the code search engines crawl to the answers AI tools give, I work on all five layers, so rankings hold up instead of slipping after a month.
- Key pages blocked by robots.txtIssue
- Duplicate URLs without canonical tagsIssue
- Broken internal links (404)Issue
- Content only visible after JavaScriptIssue
- Missing LocalBusiness schemaIssue
- Redirect chains on service pagesIssue
/cataract-surgery/lasik/Six million impressions. Six thousand leads.
Two years of Google and Meta campaigns, with ₹5L+ of ad spend managed end to end: targeting, ad copy, budgets and conversion tracking.
60 lakh times the ads were seen
1,50,000 visits to landing pages
Calls, forms and WhatsApp chats
4x return on ad spend
Average across my Google and Meta campaigns.
₹1 in, ₹4 back. Spend kept moving toward the keywords, audiences and ads that actually converted.
₹5L+ managed, end to end
- Keyword & audience targetingRight searches and people, less wasted spend
- Ad copy optimizationHeadlines and creatives tested for CTR
- Budget & performance trackingSpend moved to what converts
- Conversion trackingGTM + GA4 events for every lead
A product store, rebuilt as a service business.
All my custom Shopify work lives on Special You, a party-decor brand across Delhi NCR and five more cities. I turned the store into a booking site for decor services and built new features on top, in Liquid, HTML and CSS.
Visit specialyou.inFrom "add to cart" to "book the decor"
Special You sells a service, not a parcel. The default Shopify store was built for shipping products, so I reworked it around how people actually book a decoration.
- Product pages turned into bookable decor services
- City and date details in place of shipping and quantity
- WhatsApp and call as the main way to book
- DIY decoration kits still sold as normal products
Customers track orders on their own
Before this page, every "where is my order?" meant a call or chat. Now customers enter two details and see everything in one place.
- Lookup with order number and phone number
- Clear stages: placed, packed, shipped, delivered
- Tracking number, courier and destination shown together
- Friendly error when the details don't match
Layouts built as reusable sections
I designed the site layout and built it as Shopify sections, so the team can add occasions, banners and collections from the theme editor without touching code.
- Occasion-led homepage and navigation
- Sections with blocks, editable in the theme editor
- Responsive layouts for mobile-first visitors
Every call, chat and booking, counted.
I set up tracking in Google Tag Manager so each lead is recorded once, with the right name and value, in GA4, Google Ads and Meta. That's what lets ad budgets move toward what actually converts.
The tools behind the numbers.
Everything I use day to day, grouped by the job it does. Hover or tap a group to spot its tools on the globe.
Brands I've helped grow.
Eight projects across healthcare, e-commerce, travel and international markets. Pick one to read the full case study.
All case studiesAlso worked withValency Agro E-commerce BlackSea Investment Real estate · Turkey Sterling Inn Hotel Bentotsss E-commerce
From first audit to monthly results.
The same five steps on every project. I don't hand over a list of recommendations and leave; I do the work and show what it changed.
Find what's holding the site back
I crawl the site, go through Search Console and GA4, and compare you with the top competitors for your keywords.
Turn findings into a roadmap
Quick wins first, then the bigger work, with dates attached so nothing sits forgotten in a document.
Do the work, not just recommend it
I make the changes myself: technical SEO, on-page, content, links, Shopify or WordPress edits, and ad campaigns.
Measure every lead
Calls, WhatsApp clicks, forms and purchases are set up as GTM events and reported the same way in GA4, Google Ads and Meta.
Report in plain language, then improve
A monthly report you can read in five minutes: rankings, traffic, leads and cost per lead, and what we'll do next.
Questions, answered.
The things clients and hiring managers usually ask first. Anything else, just ask.
Ask me directly →SEO is my core: technical, on-page, off-page, local and AEO/GEO. Around it I run Google and Meta Ads, make Shopify and WordPress changes, and set up conversion tracking with Tag Manager and GA4, so the whole path from search to lead is covered.
Yes. At Rank Revenue I worked directly with clients in Dubai, the UK and Turkey, optimising for regional search intent and tracking rankings across regions.
Yes, that's how I work at Special You today. I've managed ₹5L+ in ad spend across Google and Meta, and because the same person handles SEO, ads and tracking, the numbers from each channel line up.
Yes. On Shopify I work in Liquid, HTML and CSS: custom sections, layouts and features like an order tracking page. On WordPress I handle on-page SEO with Yoast or Rank Math and publish content.
You get a monthly report in plain language: rankings, traffic, leads and what I changed, plus the priorities for next month. Leads are tracked as real events in GA4, so reports show outcomes, not just clicks.
Ads can bring enquiries within days of launch. With SEO, technical fixes often show up in Search Console within weeks, while rankings usually take a few months to build. I'll be upfront about timelines after the first audit.
Send me your website and what you want to grow. I'll go through it and reply with where I'd start first, then we can decide together if it's a fit.
Let's grow your brand.
Tell me about your website and what you want more of: traffic, leads or sales. I usually reply within a day.
Based in Delhi NCR · working with clients across India and abroad